Entrepreneurial Finance: Strategy, Valuation, and Deal Structure
Chapter 6. Methods of Financial Forecasting Revenue
Learning Objectives
After reading this chapter you will be able to:
· Understand the principles of financial forecasting
· Prepare a revenue forecast for an established firm
· Prepare a sales forecast for a new venture using yardsticks and fundamental analysis
· Incorporate demand and supply considerations into the revenue forecast
· Estimate uncertainty using sensitivity analysis, scenario analysis, and simulation